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London Psychometric Laboratory's research platform, directed by Konstantinos V. Petrides

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Q4 2025 Spotlight Scan-In™

Our Current Highlight: Understanding two fundamental psychological forces: belief and importance. Belief-Importance theory—Belimp—a framework that reveals the hidden architecture of human motivation and drive.

Featured Article

Belief-Importance (Belimp) Theory Will Revolutionize Coaching:

A new approach to coaching that will transform lives. By understanding what drives belief and value in your clients, you can start releasing their potential accordingly, helping create success not just in the workplace but, so much more importantly, in every aspect of their life.

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5-minute read • Evidence-based insights

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New Horizons: Understanding Belief-Importance (Belimp) Theory

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Scan-in™: The Belimp Repor

MRI for your psychological states, creating a detailed map of belief and importance across life domains. The path to self-understanding lies within. And with the right tools, it's accessible to everyone.

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Nothing binds you except your thoughts; nothing limits you except your fear; and nothing controls you except your beliefs.

Marianne Williamson

Albert Einstein